Halloween is one of my favorite holidays of the year. I’ve always enjoyed the autumn festivities and spooky atmosphere. Carving pumpkins, dressing up, free candy—what’s not to love?
This year, one of my favorite ice cream brands has put up a Halloween Web site complete with an interactive Halloween world that includes a “Flavor Graveyard” with descriptions of seasonal and classic flavors on headstones. The site also includes fun games, the history of Halloween, safety tips, recipes and more.
One successful way that a company can garner press coverage and customer interest is by participating in holidays. Holidays naturally garner press coverage and include newsworthy events and issues. Ben and Jerry’s tactic of creating an interactive Web site with resources and games is part of a great strategy that shows the brand as family-friendly and wholesome, which is especially important after the controversy they had with PETA.
For me, since holidays are so festive and fun, I appreciate when a company or brand gets in on the spirit and provides ways to have fun and enjoy the season. It brings the brand back to the front of my attention. You bet I’m going to be looking for those seasonal flavors in stores!
Are any of your favorite brands implementing any holiday PR?
